About Us

Since 1986, Burda Bebek has been dedicated to supporting mothers and babies through locally made products, and today, it stands out as a pioneering and trusted industry leader with its Wee Baby brand—the undisputed market leader in pacifiers and baby bottles.

Securing a powerful position in the market with both Wee Baby and Bebsi, Burda Bebek delivers a massive portfolio of nearly 200 products to consumers. From signature pacifiers and baby bottles to specialized maternity essentials, feeding tools, bath, health, accessories, teethers and cosmetic care items, we deliver everything a growing family needs. Available at over 30,000 points of sale including leading pharmacies, national supermarket chains, and baby stores across Türkiye, Burda Bebek proudly exports to more than 50 countries worldwide. According to IQVIA 2024 data, Wee Baby is recognized as the #1 choice of pharmacists in the mother and baby care category.

In 2017, Burda Bebek significantly scaled its operations by establishing the largest mother and baby products factory in Türkiye and the Middle East. Located in the Hendek 2nd Organized Industrial Zone, this state-of-the-art facility spans a 15,000 m² indoor area and boasts an impressive annual production capacity of 16 million units. The entire production process at Burda Bebek exclusively utilizes FDA and European Union-approved raw materials, manufactured in strict compliance with internationally recognized BRC CP and GMP standards. Backed by a robust production infrastructure and advanced machinery, the company has fully certified the quality, reliability, and international compliance of its products and services. Burda Bebek proudly holds the title of the first domestic company in Türkiye to receive the Product Conformity Certificate from the Turkish Standards Institute (TSE) in its category. Furthermore, the company has officially certified its compliance with Turkish Standards via TS 1400 and TS 14350credentials. This dedication to excellence is backed by a full suite of international accreditations, including the ISO 9001 Quality, ISO 14001 Environmental, ISO 45001 Occupational Health and Safety, and ISO 27001 Information Security Management System certifications.

Burda Bebek champions female employment and continues to empower women in business, proudly maintaining a workforce where more than half of the team is female. Moving forward with the vision to be the most recognized and preferred brand in its region, the brand remains dedicated to standing by mothers and babies with innovative and trusted products.