Our Vision, Mission and Ethical Principles

Honesty, integrity, and transparency form the bedrock of Burda Bebek A.Ş. Every choice we make and every action we take is driven by these core values. Our commitment to these values is what defines our corporate reputation and shapes the deep, lasting trust our partners place in us every day.

Alongside our team, leadership, and business partners, we champion open dialog and absolute clarity at every stage of our journey together. In all interactions with our stakeholders, any misleading, manipulative, or false statements are strictly unacceptable.

Every member of our team is dedicated to sharing information accurately, transparently, and in a timely manner. Our corporate records, financial statements, and reports are meticulously maintained to reflect the true and clear state of our operations, ensuring complete accuracy and clarity at every level.

Our executive team and all leaders are committed to championing this culture of integrity and transparency across the entire organization, leading by example every day. Transparency is the cornerstone of our decision-making; we embrace a management approach where authority and responsibility are entirely traceable, visible, and auditable.

At Burda Bebek A.Ş., we actively support these principles through continuous monitoring, proactive prevention, and constant improvement. Also, we continuously review and elevate our data access, record-keeping, and reporting workflows.

Any behavior that compromises our integrity or transparency is meticulously reviewed and met with decisive disciplinary and corrective measures, completely regardless of title or position. In alignment with this culture, every employee is committed to acting with complete transparency, accuracy, and a deep sense of responsibility across all their actions.

At Burda Bebek A.Ş., safeguarding the confidentiality of all information entrusted to us is one of our most fundamental responsibilities. Protecting the personal, commercial, financial, technical and other data of our company, employees, business partners, and customers is critical to maintaining our unshakeable reputation and trust.

Our company enforces a strict, zero-tolerance policy against the unauthorized use, sharing, or disclosure of confidential data across our entire organization, including all employees, leadership, and business partners. Such data may not be used, directly or indirectly, for personal gain or the benefit of any third party.

Our team members utilize confidential information strictly within the scope of their duties and only to the extent required by their responsibilities. We are fully committed to implementing all necessary technical and administrative measures to securely store these data and prevent unauthorized access.

The sharing of trade secrets and confidential information is strictly governed by applicable legislation, contractual obligations, and internal company policies. We fully comply with all data protection laws to ensure personal information is always processed securely and legally.

Our executive team and all managers are responsible for cultivating a deep culture of confidentiality across the organization, enhancing employee awareness, and actively encouraging behaviors that align with these principles.

At Burda Bebek A.Ş., we govern data confidentiality through an integrated approach focused on threat prevention, continuous monitoring, and asset protection. Accordingly, our information security and data protection practices are regularly audited and enhanced. Every employee contributes to data security at Burda Bebek A.Ş. by adhering to internal guidelines. This comprehensive approach specifically covers the secure management of confidential company data and trade secrets, safe email usage, awareness regarding computer viruses and malware, the responsible use of passwords, mobile devices, and cloud networks. To maintain our digital defenses, any anomalies that may indicate a cyber threat or attack must be reported immediately to the IT ServiceDesk. 

In the event of an incident, our data security team coordinates all emergency response measures.

Any behavior that compromises our confidentiality principle is meticulously reviewed and met with decisive disciplinary and corrective measures, completely regardless of title or position. In alignment with this framework, all team members are required to act with the utmost care, diligence, and accountability,

Confidentiality obligations extend beyond employment and continue indefinitely following the termination of any business relationship.

At Burda Bebek A.Ş., respecting human rights is a core principle embedded in every facet of our operations. We are fully committed to acting in strict compliance with the legislation of the Republic of Türkiye and all internationally recognized human rights standards.

Our human rights approach is proudly shaped by and aligned with global frameworks, including the United Nations Universal Declaration of Human Rights, the UN Guiding Principles on Business and Human Rights and the United Nations Global Compact (UNGC).

We treat our employees, business partners, and all stakeholders with absolute equality, respect, and fairness. We enforce a strict zero-tolerance policy against discrimination, forced labor, child labor, harassment, mobbing, or any practices that compromise human dignity.

Every employee and manager is responsible for upholding human rights, championing fair and safe working conditions, and actively fostering an inclusive workplace culture. Our senior leadership is dedicated to leading by example and firmly instilling these human rights values across our entire organization.

At Burda Bebek A.Ş., we manage our human rights initiatives through a proactive strategy of prevention, continuous monitoring, and structured improvement. Accordingly, we regularly audit and enhance our operations to rigorously uphold the principles of fair and equitable working conditions, occupational health and safety, freedom of expression and strict protection of personal data.

We expect our suppliers and business partners to share our deep commitment to ethical, lawful, and human rights-respecting practices. In this line, human rights criteria are an essential benchmark we actively evaluate when establishing and maintaining any business relationship.

Any behavior that compromises our human rights principle is meticulously reviewed and met with decisive disciplinary and corrective measures, completely regardless of title or position. In alignment with this framework, all team members are required to act with the utmost respect, fairness and accountability.

We integrate human rights as a non-negotiable benchmark across all corporate operations and strategic decisions.

Burda Bebek A.Ş. operates with a profound sense of responsibility, considering the protection of our corporate reputation and our flagship brand, Wee Baby, to be a fundamental duty. Beyond our legal obligations, we are dedicated to executing our responsibilities through a holistic approach that actively honors and supports our customers, employees, partners, business associates, competitors, society, and the environment.

Burda Bebek A.Ş. conducts all domestic and international operations strictly within the framework of the laws of the Republic of Türkiye and international law. We are dedicated to providing regulatory authorities with accurate, complete, transparent, and timely information.

In all our activities, we maintain absolute equal distance from all public institutions, administrative bodies, non-governmental organizations, and political entities, operating entirely without expectation of mutual benefit and fulfilling our duties with the highest sense of responsibility.

At Burda Bebek A.Ş., customer relationships are built on a definitive framework of transparency, accountability, and trust. Ensuring that our products and services meet the highest standards of quality, safety, and regulatory compliance is our most fundamental commitment.

Customer information and data are strictly safeguarded in alignment with our comprehensive privacy principles, utilized solely for lawful and legitimate business purposes. Furthermore, all customer engagement—including inquiries, suggestions, and complaints—is evaluated against rigorous standards of objectivity, fairness, and swift resolution.

At Burda Bebek A.Ş., providing a fair, respectful, and safe working environment is a cornerstone of our corporate responsibility. We operate on the non-negotiable foundations of equal opportunity, gender equality, and the absolute prevention of any form of discrimination.
Our company enforces a strict standard of equal opportunity and unbiased treatment across our workforce, irrespective of gender, age, language, religion or any other distinction, to sustain a truly inclusive and respectful corporate environment. 
Our operational priorities include safeguarding employee personal rights, actively incorporating personnel feedback, and maintaining rigorous compliance with occupational health and safety standards.

Burda Bebek A.Ş. governs its corporate activities in strict alignment with the core principles of transparency, fiscal discipline, robust accountability, and sustainable value creation for our shareholders.

We prioritize the optimal and efficient allocation of corporate resources, fostering an organizational culture deeply rooted in cost-awareness while steadfastly safeguarding shareholder rights and interests. We are dedicated to providing our shareholders with accurate, timely, and reliable data, ensuring that all operations are executed in compliance with our corporate governance principles.

Burda Bebek A.Ş. selects its business partners based on their demonstrated commitment to ethical values, conducting all relationships within a framework of mutual trust, integrity, fair competition, and transparency.

In all business relations, objectivity defines our choice of partners, while we honor our commitments through flawless contractual compliance and the steadfast protection of mutual rights, laying a resilient foundation for long-term collaborations.

Our company expects all business partners to operate in full compliance with local regulations, ethical principles, human rights standards, and occupational health and safety protocols. The guidelines governing these relationships are formally outlined in our Supplier Code of Conduct.

Burda Bebek A.Ş. strictly adheres to the principles of fair competition across all markets in which we operate. We reject any practices aimed at distorting the market, misleading consumers, or securing an unfair competitive advantage.

We engage with our competitors on a foundation of professional integrity and mutual respect, maintaining full compliance with competition laws. Under no circumstances do we tolerate the unlawful acquisition, dissemination, or utilization of a competitor’s confidential or proprietary commercial information.

Burda Bebek A.Ş. conducts all operations with a profound sense of social responsibility, embracing universal human rights, democracy, the rule of law, and environmental preservation as core organizational values.

We champion gender equality, steadfastly reject all forms of discrimination, and view the advancement of sustainable, inclusive societal development as an integral part of our corporate mission.

Our company takes an active role in initiatives that generate public benefit, and firmly upholds an uncompromising stance against bribery, corruption, or unethical conflicts of interest.

Burda Bebek A.Ş. actively promotes environmental sustainability and recognizes the conservation of natural resources as a fundamental corporate responsibility across all operations.

We maintain full compliance with environmental legislation and international standards, adopting a proactive approach centered on continuous improvement and the systematic reduction of environmental impacts.

We manage environmental risks through an integrated framework of prevention, monitoring, and remediation, and we expect our entire network of suppliers and business partners to mirror this same commitment.

Burda Bebek A.Ş. embraces the highest safety and quality standards in the manufacturing of mother

and baby products as a foundational corporate responsibility. For us, product safety and quality are far more than mere operational requirements; they represent our deepest respect for consumer health and stand as the most critical pillars of our corporate reputation.

Our company is committed to ensuring that all products are designed, manufactured, and introduced to the market in absolute compliance with relevant national and international safety regulations. Our production workflows are strategically planned and monitored within an integrated Quality Management System,. utilizing a continuous improvement approach.

Within this framework, we enforce the following directives:

• All products are engineered and manufactured in strict compliance with current legislation and standards.
• Every phase of production is systematically audited through robust quality control mechanisms.
• Products undergo stringent, predetermined quality and safety testing both during the manufacturing cycle and prior to market release.
• The utilization of any raw materials or components that may pose a risk to human health is strictly prohibited.
• Product safety risks are dynamically assessed, allowing us to implement immediate preventive actions.
• Whenever necessary, product recall procedures are executed swiftly and effectively to safeguard consumer well-being.

Every employee is strictly obligated to act in full alignment with our product safety and quality standards across all areas of their roles and responsibilities. Executive leadership and management bear the vital responsibility of leading by example, deeply embedding a culture of quality across the organization, and ensuring the efficacy of our operations.

Burda Bebek A.Ş. governs its product safety and quality protocols through a structured framework of prevention, monitoring, and continuous improvement. In line with this philosophy, we expect our suppliers and business partners to abide by the same quality and safety standards

Any deviation from our product safety and quality standards is investigated with utmost rigor, irrespective of corporate title or rank; necessary corrective and preventive actions are enforced with absolute resolve. Within this scope, all personnel are required to act with vigilance, transparency, and a profound sense of responsibility, fully adhering to the core principle of accountability.

Burda Bebek A.Ş. embraces full compliance with all applicable national and international legislation, regulations, and contractual obligations across every facet of its operations as a foundational principle. For our company, legal compliance is far more than a mere obligation; it is the bedrock of our reliability, corporate reputation, and

long-term sustainable success.

All employees, executives, and business partners acting on behalf of the company are strictly obligated to conduct their roles and responsibilities in absolute alignment with applicable laws, as well as internal corporate policies and procedures. No business objective or commercial expectation shall ever justify the violation of legal mandates or ethical principles.

Executive leadership and management bear the vital responsibility of leading by example to establish and cultivate an unyielding culture of ethical compliance, ensuring that their teams operate in strict accordance with these tenets. Within this framework, compliance is not viewed merely as an isolated corporate function, but as a collective responsibility shared across the entire organization.

Our company governs its legal compliance workflows through an integrated framework designed for proactive prevention, early detection, and rapid remediation. We encourage the reporting of any potential violations or non-compliances through secure, confidential, and accessible whistleblowing

channels, and protect employees and stakeholders who submit good-faith reports.

Any identified violations are investigated with absolute impartiality and fairness, entirely irrespective of corporate title, rank, or position. Necessary disciplinary measures, alongside corrective and preventive actions are enforced with unwavering resolve. Within the framework of their duties and powers, all personnel are required to operate transparently, traceably, and responsibly, ensuring total alignment with our foundational principle of accountability.-urda Bebek A.Ş., faaliyet gösterdiği tüm alanlarda yürürlükteki ulusal ve uluslararası mevzuata, düzenlemelere ve taraf olduğu yükümlülüklere tam uyum sağlamayı temel bir ilke olarak benimser. Yasal uyum, yalnızca bir zorunluluk değil; şirketimizin güvenilirliği, itibarı ve sürdürülebilir başarısının temelidir.

Burda Bebek A.Ş. anchors all its operations on the foundational pillars of integrity, transparency, and fair competition, enforcing a strict zero-tolerance policy against bribery, corruption, and irregularities of any kind. This approach is an inseparable element of our ethical values and corporate reputation.

Together with employees, executives, and all business partners acting on its behalf, our company prohibits the giving, offering, soliciting, or accepting of bribes, whether directly or indirectly. No business objective or financial expectation shall ever justify any violation of this principle.

Within this framework, we enforce the following directives:

• Employees shall not make business decisions in exchange for any personal advantage, gift, or favor.
• Business decisions must always be driven by the legitimate interests of the company and its stakeholders, rather than personal gain.
• The offering or acceptance of improper, excessive, or influential gifts, hospitality, or personal favors is strictly prohibited.

All employees and executives are strictly obligated to avoid conflicts of interest in the execution of their duties, immediately report suspicious activities, and operate in absolute alignment with our ethical values. Our senior leadership is responsible for leading by example and deeply embedding a culture of ethical compliance throughout the entire organization.

Burda Bebek A.Ş. governs its anti-bribery and corruption protocols through an integrated framework of proactive prevention, early detection, and rapid remediation. In line with this approach, we conduct comprehensive risk assessments, implement strict internal controls, and provide regular compliance awareness programs for our personnel.

Our company expects suppliers and business partners to abide by the same ethical standards, integrating strict anti-bribery and corruption criteria into all commercial evaluations and engagements.

Any conduct violating our anti-bribery and corruption principle will be investigated with the utmost rigor, irrespective of corporate title, rank, or position; necessary disciplinary actions and legal proceedings will be enforced with unwavering resolve.

In line with the principle of accountability, all employees are required to execute their roles with honesty, objectivity, and utmost responsibility.

Burda Bebek A.Ş. is fundamentally grounded in the principles of objectivity, impartiality, and uncompromised integrity across all organizational activities. It is a baseline responsibility for every employee to prioritize the company's best interests while executing their duties and to ensure that personal interests never influence professional business decisions.

Our company mandates the absolute prevention and effective management of both actual and potential conflicts of interest for all employees, executives, and stakeholders acting on our behalf. A conflict of interest is defined as any circumstance where personal gains clash—or carry the risk of clashing—with the legitimate interests of the company or its stakeholders.

Within this framework, we enforce the following directives:

• Engaging in any business activity or venture that competes with the company is strictly prohibited.
• Personal interest-driven relationships cannot be established with the company’s suppliers, clients, or commercial partners.
• Information, authority, and opportunities acquired as part of one's role must never be exploited for personal interests.

All employees are strictly obligated to immediately disclose any situation that constitutes or has the potential to create a conflict of interest to their managers or designated compliance units. This obligation to disclose is an inseparable pillar of our core principles of transparency and accountability.

Executive leadership and management are responsible for fostering an environment where conflicts of interest can be detected at an early stage and managed properly. They are also tasked with continuously raising awareness among personnel and leading by example.

Burda Bebek A.Ş. addresses conflict of interest risks through an integrated framework of proactive prevention, early detection, and robust mitigation. Within this scope, all circumstances are systematically evaluated, and definitive directives are issued to implement necessary corporate actions.

Any conduct violating our conflict of interest principle will be investigated with the utmost rigor, entirely irrespective of corporate title, rank, or position; necessary disciplinary measures and corrective actions will be enforced with unwavering resolve. Within this scope, all personnel are strictly obligated to operate with absolute impartiality, transparency, and a profound sense of duty, fully adhering to the core principle of accountability.

Every Burda Bebek employee bears the fundamental responsibility to:

• Act in strict compliance with all applicable laws and regulations under all circumstances;
• Read, thoroughly comprehend, internalize, and strictly adhere to the rules, core principles, and values codified within the Burda Bebek Ethical Principles and Policies;
• Familiarize themselves with general corporate guidelines as well as the specific internal policies and procedures relevant to their unique roles;
• Consult with their immediate manager or the Human Resources Department regarding any potential compliance issues or ethical questions concerning themselves or others;
• Immediately report any potential or verified compliance violations, and submit such disclosures formally or informally, openly or anonymously, to their manager, Human Resources, and/or the Ethics Committee;
• Cooperate with the Ethics Committee during ethics investigations, and maintain absolute confidentiality regarding all information related to the inquiries.

In addition to the baseline duties defined for all personnel, managers at Burda Bebek bear advanced responsibilities under the Burda Bebek Code of Business Ethics and Policies. Accordingly, managers are explicitly accountable for:

• Fostering and maintaining a healthy corporate culture and work environment that fully champions and reinforces our core ethical values;
• Modeling ethical behavior through personal conduct and actively training team members on ethical compliance standards;
• Supporting and encouraging employees to openly voice questions, raise concerns, or submit reports regarding ethical principles;
• Informing, instructing, and auditing all personnel within their respective operational areas to proactively eliminate any violations of laws, regulations, or internal policies;
• Providing clear guidance when consulted on compliance matters, giving due consideration to all reported concerns, and promptly escalating matters to the Ethics Committee whenever necessary;
• Structuring business processes within their domain to minimize ethical risks, while actively implementing the methods and frameworks required to ensure absolute compliance.

• Safeguarding the absolute confidentiality of all submitted complaints and disclosures, and ensuring the complete protection of individuals following their reports;
• Guaranteeing the employment security and professional well-being of whistleblowers;
• Ensuring that all complaints and disclosures are investigated in a timely, fair, consistent, and highly sensitive manner, while enforcing necessary disciplinary or corrective actions with absolute resolve.