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Senior Management

Bedii Can YÜCAOĞLU
Chairman of the Board of Directors

Birol YÜCEL
Vice Chairman of the Board of Directors

Murat YÜCAOĞLU
Board Members

Gamze DİNÇKÖK YÜCAOĞLU
Board Members

Ahmet SEĞMEN
CEO
Ahmet SEĞMEN
CEO
After graduating from Tarsus American College, Ahmet SEĞMEN completed his bachelor's degree in International Relations at Koç University. In 2004, he earned his MBA from Saint Mary's University in Canada. SEĞMEN began his professional career in 2005 at P&G as Distributor Operations Manager, where he held various leadership roles across sales operations before being promoted to Senior Sales Director for Modern Trade in 2016. In 2018, he joined Eczacıbaşı Consumer Products as Vice President of Sales. Later, in 2021, he founded Seğmen International Consulting, providing consultancy services in sales and strategic partnership management. Ahmet SEĞMEN has been serving as the CEO of Burda Bebek since October 2024.
